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Free UTM generator

Save time on your campaigns with our easy-to-use UTM builder tool.

Avoid errors: UTM generator checklist

The URL contains no more than one question mark ?

Each parameter starts with one ampersand &

Characters that interfere with analytics are replaced automatically #, &, =

Duplicate http or https are removed automatically http, https

Convert to lowercase ?

Escape sequences or optional transliteration of the Cyrillic characters ?

Track all your campaigns following these steps

  1. Enter the website URL that you want your visitors to land on.
  2. Fill out all the required fields with your values.
  3. Copy and use your campaign URL with UTM parameters.

The full website URL (e.g.

The ads campaign id

Product, promo, or slogan (e.g. spring_sale)

The referrer (e.g. google, newsletter)

Marketing medium (e.g. cpc, banner, email)

Keywords for your paid search campaigns

Any call-to-action or headline, e.g. buy-now

Your UTM link

Invalid website URL

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utm history


What is a UTM link generator?

A UTM link generator is a tool that helps you create URLs with UTM parameters. These parameters, such as utm_source, utm_medium, and utm_campaign, help you track the effectiveness of your marketing campaigns in analytics tools like Google Analytics. By using a UTM link generator, you can easily append these parameters to your URLs, making it simpler to monitor traffic sources and campaign performance.

How does a UTM code generator work?

A UTM code generator works by allowing you to input specific parameters related to your marketing campaign. These parameters include the campaign source, medium, name, term, and content. The generator then constructs a URL that includes these UTM codes. For example, a URL like might become after using the UTM code generator.

Why should I use a UTM generator?

Using a UTM generator ensures consistency and accuracy in your campaign tracking. It helps avoid common mistakes such as typos or incorrect parameter values, which can lead to fragmented data in your analytics. Additionally, a UTM generator can save time by automating the process of URL creation, especially when dealing with multiple campaigns.

What are the benefits of using UTM parameters?

UTM parameters help you track where your traffic is coming from and understand the performance of your marketing efforts. They allow you to see which campaigns are driving the most traffic, conversions, and engagement. This data is crucial for making informed decisions about where to allocate your marketing budget and efforts.

Can I use a UTM generator for email marketing?

Yes, a UTM generator is highly useful for email marketing. By tagging your email links with UTM parameters, you can track the performance of your email campaigns in terms of opens, clicks, and conversions. This helps you understand which email content and strategies are most effective in engaging your audience and driving traffic to your site.

How can I ensure my UTM links are correct?

To ensure your UTM links are correct, always use a reliable UTM generator tool. Additionally, follow best practices such as using consistent naming conventions, avoiding spaces in parameter values (use underscores or dashes instead), and double-checking the generated URLs. Some UTM generators also offer validation features to check for common errors.

What are some common mistakes to avoid when using UTM codes?

Common mistakes include inconsistent naming conventions (e.g., using email and Email interchangeably), not tagging all campaign links, and using UTM codes on internal links (which can skew data). Always ensure that UTM parameters are used consistently and correctly across all your campaigns to get accurate tracking data.